Washington Business Journal: Starting a Business : Business Advice

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Let's be honest: Things are bad, and it is miserablwe out there in the world of We are in a global recession that will last forsome 1. The economy eventually will improve andget 2. Most companies rely on salespeople to help with thebottom line. Continuing sales of a product or service for an organizatioj along with great salespeople will be needede even more during thesetougbh times. I think it is important to look at a strateguy as old as business itself that will help a its profitability, the salespeople employed and the customerse that a company does business with. The firsg thing, which is of the utmost are your customers.
Whether you are the CEO readingv this, the salesperson or a person in customerdservice - this is the time to protect your custome base and make sure that they are period! The one way to do this is to get in touchu with your customers. Do not attempt to do this by mail or It istoo impersonal. If you want to buildc relationships withyour customers, then buil them the way they are supposefd to be built - by people dealint directly with people! You need to ask your customersd a simple and direct question: "How are we doinf for you? Be honest, and tell me the truth." for the salespeople who still are you are going to have to work Yes, I said it - harder.
This meanss not only visiting your existing customers and checkinvg their true level of customer satisfaction but also goingt out and gettingnew business. the economy is and we are not buying as much of anythiny as we did a fewyears ago, but the fact remainxs that there is still business being done out there.