Modernista braces as Hummer deal advances - Boston Business Journal:

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Boston-based Modernista’s largest client is Generapl Motors Corp. (NYSE: GM) in Detroit. The agencgy works on creative advertising for both Cadillacand Hummer. The combinede business was at one point wortjabout $850 million annually in according to sources. Billings for Cadillac and Hummer, combined, now are likelh less, as GM has said it will cut back its totao ad spend and announcecd months ago that it planned on unloadint itsHummer brand. Modernista’s spokesperson had no commentr onthe news.
Other local ad agenciez that will likely feel the affectsof GM’se bankruptcy filing include Digitas and Mullen, both in Digitas handles a variety of GM work including Pontiac and Saturn. GM is lookingt to sell both brands. Mullen handles work for GM’d used car and credit card business. GM’s planned cuts in advertising spendinbg is expected to impact all of its marketintg andad firms. In 2008, GM speny about $2.
1 billion on advertising, according to press