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Terms of the deal were not Admira analyzes demographic data on viewers to generatew more targeted TV ads and also adds automation to thebuyin process. The two companies tested the using Admira with the NBC Local Mediza group in March to buy and sell local television ads inLos "Our initial test of the system in L.A. is off to a greaf start. Admira provides us with the potential to help attractr an entirely new segment of advertisers to thelocal marketplace, particularly small and midsize businesse that might not otherwis be able to buy local televisiob station advertising, which is a huge leap Frank Comerford, president of platformm development and commercial operations for NBC Locap Media, said in a statement.
The full partnership is set to begin in the The two giants are more known through their linkthrougbh MSNBC.
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