Genesee Beer to make comeback - Triangle Business Journal:

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The renewed effort will include mergingg the sales and marketinv teams from Labatt USAand Genesee, once a recognized beer in Western New York. The company said it has begub $6 million in upgradew and will investanotheer $4 million in 2010. “Positive changes are brewing,” said Rich the new CEO of NorthAmericahn Breweries. “We’re reviewing every aspect of our businesx to strengthenthe brewery’s position.” NAB said it will upgrade brewery equipment, make necessargy repairs and add boilerr controls and steam economizers that reduce energu consumption.
The changes are expectedx to bring annual operating savings of morethan $1 In addition to Genesee, the brewery producess Seagram’s Escapes, as well as Dundewe Ales and Lagers family of craft brands, which includese the Original Honey Brown Lager. The Rochestee company distributesseveral imports, including Imperial from Costa Rica, Steinlager from New Zealand, Toohey’sd New from Australia and Thwaites from the U.K.